Expert Panel: AI and Future of Marketing

Live Expert Panel

• Synopsis

  At this point, you probably know that learning how to use AI is a requirement to remain competitive. But, where do you start? How do you go beyond the experimental phase to actually integrate AI into your work, and that of your team? This webinar is a crash course on how to think through these questions. Our panel of experts will share practical tips and real use cases to help you get up to speed with AI and prepare you and your organization for the future of marketing.

• What we’ll talk about?

  • Top AI tools and strategies for boosting your productivity and creativity
    
  • Real use cases for integrating AI into your workflows
    
  • Risks and advantages of using AI and how to do so ethically
    
  • How you and your organization can best prepare for the future of marketing
    

• Take it from the experts

  • Host, Michael Olaye: Currently the Senior Vice-President and Managing Director of Strategy and Innovation at R/GA, Michael has more than 25 years of experience in marketing, product, advertising, and technology industries. His skills include business development, leadership, operational and digital strategy, and technical direction.
    
  • Panelist, Heather Murray: Heather is the founder of Beesting Digital and AI for Non-Techies and spends her time sharing her enthusiasm for the role of AI in business, translating its benefits and capabilities for those who don’t speak tech. She has helped her clients generate $75M in revenue via AI and is listed as a Top 20 global Martech influencer.
    
  • Panelist, Rafał Tromczyński: Previously the Creative Director at PromoAgency in Poland, Rafal currently serves as the CEO of Digital-First AI, a future-proof marketing agency that leverages AI to recommend effective marketing tactics. Rafal is also experienced in UX, graphic design, and art direction.
    
  • Panelist, Ravit Dotan, PhD: As an expert in AI governance, Dr. Dotan helps companies, investors, and procurement teams understand the responsibility that comes with using AI and how to ensure ethical use. She currently serves as the Founder and CEO of TechBetter and the Responsible AI Advocate at Bria.ai, a startup specializing in generative AI.