Unlock the Secrets of New Shopper Journeys

Discover how AI, social media, and traditional search shape every step from initial research to final checkout. Put this into practice with our winning tactics to maintain consumer interest and convert more sales.

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Explore how touchpoints across search, traffic, behavior, social, and brand influence the consumer journey by following the digital footprints of 150 TV buyers. 

Search

90% of consumers conduct research online in their decision-making journey.

Traffic

50% of site visitors leave if they hit friction or confusion. Brands must deliver smooth, informative experiences to convert them.

Behavior

Most marketing leaders agree that understanding their specific consumer journeys is key to success.

Social

85% of Gen Z use social media for research. Thirdparty publishers are also essential touchpoints and AI sources.

Brand

47% of sales lift comes from ad creative and another 15% from brand strength alone.

Brand

47% of sales lift comes from the ad creative itself, and another 15% from brand strength alone.

Semrush Enterprise supports a data-backed strategy for every step

Strategic
Insight

Move beyond isolated KPIs—see how each marketing touchpoint impacts the next, from awareness to brand trust.

Cross-Channel Intelligence

Turn insights into action across SEO, brand, and media channels to boost strategic alignment and campaign efficiency.

Innovative Methodology

Blend AI, behavioral signals, and market research for smarter decision-making—not just more data.

Consumer-Centric View

Focus on the full consumer journey, helping marketers align messaging and strategy around real behavior, not assumptions.

Unlock the Secrets of New Shopper Journeys