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The Future of FMCG Ecommerce in 2025

Digital platforms are transforming FMCG
ecommerce. Discover top brands, channels, and strategies for 2025 in our report with Euromonitor International.
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Explore the evolution of FMCG ecommerce

From record-breaking seasonal sales to mobile dominance and AI-driven disruption, discover the key trends and strategies shaping 2025.

Ecommerce growth accelerates

Global FMCG ecommerce grew 11% YoY in 2024, reaching 24.7 billion monthly visits, making digital platforms the primary consumer touchpoint.

Display ads dominate across categories

Display ad traffic increased 156% in 2024 with a surge in the Apparel & Footwear vertical, highlighting a shift to visually-driven marketing.

AI reshapes FMCG strategies

ChatGPT-driven referral traffic skyrocketed 1138%, and 37% of industry professionals name generative AI as a top disruptor, transforming marketing, supply chains, and customer engagement.

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Research your competitors’ domains to spot their top performing keywords, estimated traffic, advertising, and backlinks.

Explore the latest digital trends driving the FMCG industry
A Report by Semrush & Euromonitor International.