Gain Insights
Across 5 Key
Consumer Touchpoints

Explore how Search, Traffic, Behavior, Social, and Brand influence the consumer journey—using Xbox Cloud Gaming as a case study.

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This report incorporates both external sources and Semrush’s proprietary data. For full references, please refer to the complete report.

Search

9 out of 10 consumers conduct research online in their decision-making journey.

Traffic

Half of all site visitors leave if they hit friction or confusion. Brands need to attract high-intent users, then deliver a smooth, informative experience to engage, convert, and retain them.

Behavior

Most marketers agree that understanding specific consumer journeys is key to success.

Social

85% of G en Z use social media to research products. News sites, blogs, and social posts have become essential touchpoints in the consumer journey.

Brand

47% of sales lift comes from the ad creative itself, and another 15% from brand strength alone.

Brand

47% of sales lift comes from the ad creative itself, and another 15% from brand strength alone.

Learn more on how Semrush Enterprise helps you gain insights across every step

Strategic
Insight

Move beyond isolated KPIs—see how each marketing touchpoint impacts the next, from awareness to brand trust.

Cross-Channel Intelligence

Turn insights into action across SEO, brand, and media channels to boost strategic alignment and campaign efficiency.

Innovative Methodology

Blend AI, behavioral signals, and market research for smarter decision-making—not just more data.

Consumer-Centric View

Focus on the full consumer journey, helping marketers align messaging and strategy around real behavior, not assumptions.

Gain Insights
Across 5 Key
Consumer Touchpoints